Dynamic Branding

Buttercooky Bakery

Buttercooky Bakery is a cherished local spot in Long Island since 1962, known for its delightful baked goods. The small family-owned bakery retains its commitment to quality, now with a refreshed and inviting fun look for the brand.

My Role

My Team

Duration

Tools

Branding
Design Systems
Solo
4 months
Illustrator
Photoshop
Figma
After Effects

The Problem 🤔

The Solution 💡

Buttercooky Bakery, a beloved Long Island establishment since 1962, faced an outdated design that hindered effective communication of its brand identity.

Modernized Buttercooky Bakery's visual identity by redesigning the logo, creating new assets, and establishing brand guidelines. The refreshed graphics, while preserving the original colors, position the bakery for broader recognition beyond its local appeal.

Brand Applications

Mobile App
Digital Kiosk
Stationary
Cupcake Packaging
Cup Packaging
Cookie Packaging
Aprons
Merchandise
Poster
Gift Cards

Brand Identity

Logo
Colors
Typography

Takeaways

• Harnessing the power of a design system is indispensable in crafting a distinct and compelling brand identity.

• Infusing Buttercooky Bakery with a vibrant and playful essence not only revitalized the brand but also endowed it with a captivating personality, breathing life into its existence.